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GBP creative guide

Content formats that work better for Mapyn workflows

Mapyn is built around Google Business Profile publishing and multi-location execution. This guide focuses on the creative formats and post structure that make those workflows easier to scale cleanly.

Image format

  • Use JPG or PNG for the most reliable publishing results.
  • Square visuals usually work best for Google Business Profile posts.
  • Keep files crisp and lightweight so they load cleanly across locations.

Creative direction

  • Lead with a single offer, update, or customer-facing message per post.
  • Use clear brand visuals instead of dense flyer-style graphics.
  • Favor readable imagery that still makes sense on smaller mobile previews.

Post structure

  • Keep copy direct: what changed, why it matters, and what to do next.
  • Use location details only when they improve relevance for the customer.
  • If you localize at scale, keep reusable fields clean and consistent.

Scaling across locations

  • Use one master campaign and swap location variables carefully.
  • Keep approved templates for recurring promotions and seasonal updates.
  • Review localized outputs before sending them to every location.